Look twice… Or why #stopthebeautymadness is more than it appears

I’ve written before about having the ability to create instant reactions to internet trends thanks to the freedom of working up-to-the-minute online.

zeroIt makes sense that this is a 24-hour-a-day, seven-day-a-week enterprise, in that there are always parts of the world awake while we sleep, but then there are, mercifully, office hours and employment laws to save us from round-the-clock updating.

Suffice it to say, when there are internet events like the #stopthebeautymadness campaign, it’s a given that we’ll cover it in some way.

Truthfully, there is a wave of female-focussed advertising and campaigns around at the moment that give feminist pause. On the one hand, a strong message is a good thing. But on the other, are advertisers taking advantage of the zeitgeist to flog us face cream, shampoo and more?

Anyway, with #stopthebeautymadness, there’s no shady backstory, no hidden reason.

It’s just good sense for all of us.

Read the piece here, and read more about the campaign here.


Keep on keeping on… Or don’t let the Bastards get you down

Bravery comes all around us, but it’s surprising how much courage there is to be seen in the case of a single mother from Muslim Morocco.

mainRabha El Haimer was cut loose from a marriage which was never officially blessed – thus recognised – after two years of beatings and violence at the hands of her husband.

She was 16 years old when she arrived back at her parents’ place.

Cardiff-based Deborah Perkin made a film about Rabha to show the world what the remarkably forward-thinking country still considers appropriate treatment of women like Rabha, and her daughter Salma, labelled illegitimate and therefore unable to have a normal life within their own culture.

The anger, inspiration, emotion and joy of the film Bastards is a testament to the incredible strength of both Rabha and Deborah.

Read the piece here.