Look twice… Or why #stopthebeautymadness is more than it appears

I’ve written before about having the ability to create instant reactions to internet trends thanks to the freedom of working up-to-the-minute online.

zeroIt makes sense that this is a 24-hour-a-day, seven-day-a-week enterprise, in that there are always parts of the world awake while we sleep, but then there are, mercifully, office hours and employment laws to save us from round-the-clock updating.

Suffice it to say, when there are internet events like the #stopthebeautymadness campaign, it’s a given that we’ll cover it in some way.

Truthfully, there is a wave of female-focussed advertising and campaigns around at the moment that give feminist pause. On the one hand, a strong message is a good thing. But on the other, are advertisers taking advantage of the zeitgeist to flog us face cream, shampoo and more?

Anyway, with #stopthebeautymadness, there’s no shady backstory, no hidden reason.

It’s just good sense for all of us.

Read the piece here, and read more about the campaign here.


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