Eurovision can send people one of two ways.
The annual song contest may fill you with patriotic dreams of triumph, memories of good humour and an excuse for a party.
As a spectacle, I am fairly good natured towards it, but I was pretty surprised to chat to Dr Eurovision.
The Cardiff-based academic Paul Jordan earned his PhD, The Eurovision Song Contest: Nation Building and Nation Branding in Estonia and Ukraine, from the University of Glasgow in 2001.
It’s one of those moves that have given him a media presence, but also offers a political and cultural significance behind the frankly out-there performances from competitors every year.
In my view, it’s a really great chance to have a window onto the cultures of our European neighbours.
Personally, I’m not worried if the UK don’t win – which is probably just as well.
Read the piece here.